Let me briefly share my personal understanding of exhaustive thinking:
Exhaustive thinking: When making any job decision, at least list two “forced” paths to achieve the goal of the job, and then analyze each path one by one to remove the paths that cannot be implemented; The easiest landing path among the landing paths, as a work decision.
This still feels too abstract, so let's take an example to illustrate:
Suppose you are currently in charge of the overall email list operation of an online education entrepreneurship project. The course direction is a certain type of popular vocational skills courses. The target users are college students and young people in the workplace with 0-1 years of experience. At present, the project already has a certain amount of high stickiness. The next step is to achieve further user growth through short videos (currently, all kinds of short video platforms have zero fans and no KOL and other resources).
Here are a few more details to assume:
1) Operational capabilities at the content operation level: The team is good at planning and producing video content for more than 1 minute (3-5 minutes, 5-10 minutes, 10-30 minutes), but not good at planning and producing short video content within 1 minute. In particular, he is not good at content planning and production of short videos within 7 seconds, 15 seconds, and 30 seconds.
2) Operational capabilities at the non-content operation level (such as account drainage, etc.): The team is relatively familiar with video accounts and B station, but is relatively unfamiliar with Douyin.
3) Professional technical ability related to short videos: The team is good at and can skillfully complete the shooting, editing and production of short videos of different styles.
So, how to choose a short video operation platform?
Let me share, assuming that I am the operation of this project, how to choose the personal thinking path of the short video operation platform through exhaustive thinking:
The first step is to summarize the current courses, users, teams, etc., and sort out all the currently available short video platforms. The specific list is as follows:
It should be noted here that this enumeration process is actually a process of constantly asking yourself whether there are other alternative paths.
The second step is to analyze each optional path one by one, first analyze whether each optional path can be landed, and then analyze what is the easiest path to land in each of the available paths, as shown in the following figure: