In the last article, we finished talking about the Thousand Regiments War. After this war, Meituan has the organizational power established by Gan Jiawei, coupled with Wang Xing and Wang Huiwen's own strong thinking ability, the more they fight, the more brave they are, and they almost do what they do. .
As early as 2012, Wang Xing made a judgment: the speed and degree of transformation of the service industry by the Internet will exceed the transformation b2b data of the original retail sales of goods by the Internet. Looking at group buying separately, the essence of group is social networking, the essence of shopping is e-commerce, and together it is social e-commerce, and the essence is e-commerce.
Later, a player named Pinduoduo took social e-commerce to the extreme, and the supply chain of direct mining factories provided consumers with extreme prices. Compared with group buying, the local life service market is broader and mainly includes five vertical fields: hotels, catering, KTV, movies, and weddings. The overall market size of the five fields will exceed 4 trillion yuan, while Meituan accounted for only 1% at that time. , the market space is unlimited. From the current point of view, this judgment is far ahead and extremely correct.